I’m Gerson Fennell Ricketts, an SEO professional with over 12 years of experience. My career began in 2012, where I took on the challenge of optimizing websites by focusing on content management, ideation with writers, reporting, data analysis, on-page SEO, and link building. I also developed expertise in technical SEO, solving code issues and enhancing site performance. Over the years, I’ve effectively leveraged tools such as MOZ, SEMrush, Screaming Frog, and Google Search Console to achieve measurable results.

My experience spans a diverse range of industries, including real estate, natural health products, automotive, technology, education, food and beverages, and banking. I’ve led multidisciplinary teams, managed large-scale SEO projects, and overseen long-term strategies for businesses targeting audiences in the US, Latin America, and Europe.

One of my most notable achievements was optimizing several brands for Grupo Purdy Motor, where I helped significantly expand their reach within the LATAM region, with some sites becoming case studies in digital growth.

I remain committed to creating data-driven SEO strategies that foster sustainable, long-term success for the businesses I work with.